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Adidas 'the street where originality lives' by Sid Lee

Breaking during the finale of Skins on E4 the campaign features a host of celebs from David Beckham to Snoop Dogg. ...

LG 'Touch Phone' by Rainey Kelly Campbell Roalfe/Y&R

The idents, which will run on Channel 4 and E4, feature a soul singer narrating everyday scenarios, unbeknown to the characters in which he shares the various settings, but focuses on the features of the LG Touch Phones. ...

MTV 'skins' by Leo Burnett Lisbon

Skins, which is shown on the UK s E4 channel, follows a group of teenagers engaging in prohibited activities, while their parents remain oblivious. The campaign illustrates this parallel with two graphic posters titled Rainbow Party and Octabong. Leo Burnett also created a banner to drive people towards MTV ...

Diet Coke 'Ugly Betty sponsorship idents' by Mother London

Diet Coke is promoting its sponsorship of Channel 4 s new series of Ugly Betty with a set of idents featuring a quirky puppet called Eleanor. The idents will span Channel 4, E4 and the on-demand service 4OD. Diet Coke branding will also run on Channel 4 s dedicated Ugly Betty website, directing ...

Telewest to carry E4

Channel 4’s new digital TV channel E4 will be carried on Telewest cable networks, according...LONDON (Brand Republic) - Channel 4’s new digital TV channel E4 will be carried on Telewest cable networks, according to reports. Under the deal E4, which is scheduled to launch in January, will be available to Telewest’s 1.6m subscribers. NTL has already signed a deal to carry the channel for three years ...

E4 to launch Banzai campaign

Channel 4's digital entertainment channel, E4, is launching an integrated marketing campaign

MEDIA BRIEFS: Appointment at E4

CHANNEL 4: Murray Boland is quitting MTV UK to join E4, the pay-TV service of Channel 4. Currently director of programmes at the music channel, Boland joins E4 next year as head of programmes, replacing Andrew Newman, who will be head of entertainment at Channel 5. ...

E4 faces hurdles to BSkyB carriage

E4, Channel 4 s new entertainment channel, has yet to secure carriage on SkyDigital, just a week...E4, Channel 4 s new entertainment channel, has yet to secure carriage on SkyDigital, just a week before launch. E4 is due to go on-air on January 18 as a platform-neutral channel. Carriage has so ... would give about five million viewers access to E4, are continuing. Some observers suggest BSkyB may ...

E4 creative promotes its adult credentials

Channel 4 is aiming to shake off E4's young image with an on- and off-air campaign promoting...Radcliffe, the head of marketing at E4, explained: "E4 has a reputation for showing programmes ...

Saunders takes marketing role at E4

of marketing for E4, More4 and Film Four....on to Freeview in May 2005, E4 increased its share of the multichannel market by 88 per cent. More4 has ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.