Saunders takes marketing role at E4
27 Jan 2006 | by Darren Davidson
of marketing for E4, More4 and Film Four....on to Freeview in May 2005, E4 increased its share of the multichannel market by 88 per cent. More4 has ...
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E4 creative promotes its adult credentials
02 Jul 2004 | by Jeremy Lee
Channel 4 is aiming to shake off E4's young image with an on- and off-air campaign promoting...Radcliffe, the head of marketing at E4, explained: "E4 has a reputation for showing programmes ...
CIA MediaLab survey criticises E4 tactics
23 Mar 2001 | by ANNA GRIFFITHS
The launch of E4 is a success in terms of consumer awareness levels, according to the latest ... results on a survey of 500 viewers, found that more than 40 per cent of adults were aware of E4's launch ... to have watched and liked E4. A similar number of viewers were aware of the channel but had not tuned ...
E4 to pull in ads for Channel 4
17 Apr 2000
Channel 4 s entertainment channel E4 is set to become the key commercial channel...Channel 4 s entertainment channel E4 is set to become the key commercial channel in the broadcaster s digital portfolio. E4 will be a free-to-air channel unlike Film Four, which is now run on a pay-per-view basis. E4 s content will be available automatically when a customer signs up ...
E4 calls digital pitch for site relaunch
20 Jul 2007 | by Kunal Dutta
E4 has called a pitch to find a digital agency to revamp its website and capture a bigger share...www.E4.com, make it more interactive and expand its range of content. James Tatam, the business manager at E4.com, said: "E4 is an innovative, irreverent brand and the relaunch of the website will bring ... , strategy and media for Channel 4, E4, Film4 and More 4. It is not involved in the pitch. The E4 site ...
HOTLINE: Do appointed to the E4 roster
21 Feb 2003
Do, the agency run by the copywriter Chris West, has been appointed to the E4 roster. Its first
HOTLINE: Danielle Lux is leaving E4 immediately
26 Sep 2003
Danielle Lux, the head of entertainment and controller of E4, is leaving the station with immediate
Channel 4 creates surreal brand idents for E4
07 Dec 2007 | by Ian Darby
Channel 4 has created a new on-air identity for its digital channel E4, introducing a series...The brand refresh, commissioned through E4 marketing and conceived and directed by Noah Harris ... beach hut and a hotel, and disrupts it with a series of bizarre events involving the E4 logo. Neil Gorringe, the creative director of E4, said: "We wanted something that reflected E4's personality ...
Hotline: Channel 4 drops advertorials from E4 schedule
13 May 2005
Channel 4 has dropped advertorials from the E4 schedule in favour of a new music strand, called E4
HOTLINE: Big Brother helps E4 achieve record audiences
14 Jun 2002
Big Brother has helped E4 achieve record audiences. The average E4 share for last week was 5.1 per
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
