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Sky Broadband to sponsor Channel 4 films

Sky Broadband is to sponsor the peaktime transmission of films on Channel 4, E4 and More4

Right Guard signs sponsorship deal with Channel 4

Tree Hill , and male-targeted idents will be used for Smallville , both showing on E4. On Channel 4 ... with the bespoke Channel 4 and E4 package that will create an unprecedented awareness of the Right Guard brand ...

Channel 4 to spend extra £20 million on drama after axing Big Brother

million to commission more drama across Channel 4 and E4 from 2011. However, this will leave the broadcaster with the dilemma of filling more than 200 hours in its peak-time schedule across Channel 4 and E4 ...

Skincare brand Freederm to sponsor Big Brother 11

The sponsorship will include ad bumpers, created by Freederm's integrated agency Bray Leino, before and after breaks during 'Big Brother 11' on Channel 4 and E4. Bray Leino negotiated the deal ... presence around the main Channel 4 show, Freederm bumpers will run against E4 spin-off shows Big Brother ...

Sliderobes switches TV spend from ITV to C4

, and its digital channels, like E4 More4. Niamh Taylor, head of marketing at Sliderobes, said: "We have ...

BETC recruits Andrew Stirk to head planning

Holler, where he was responsible for the IPA Effectiveness gold-winning campaign for the launch of E4's ...

Google launches anti-homophobic bullying TV campaign

The online and TV ad, created by BBH New York, aired across Channel 4, Five, E4 and ITV2 on Saturday, and is the first UK manifestation of Google's global 'It Gets Better' campaign. The ad aims to show how powerful campaigns can be made by bringing people and communities together and used ...

American Express pitches philosophy in new TV ad

, Sky, C4, E4, More4, Dave and FX for the rest of the year. Media planning and buying for the campaign ...

Brett Foraker quits Channel 4 for LA

, as well as the idents for E4, More4 and Film4. David Abraham, the chief executive of Channel 4, said ...

ITV in talks with Sky over return to pay-TV

-TV model by moving channels such as E4 and Film4 off Freeview. ...

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