20 Mar 2003
Channel 4's digital entertainment channel, E4, is launching an integrated marketing campaign
11 Jan 2001
| by POPPY BRECH
E4, Channel 4 s new entertainment channel, has yet to secure carriage on SkyDigital, just a week...E4, Channel 4 s new entertainment channel, has yet to secure carriage on SkyDigital, just a week before launch.
E4 is due to go on-air on January 18 as a platform-neutral channel. Carriage has so ...
would give about five million viewers access to E4, are continuing.
Some observers suggest BSkyB may ...
04 Oct 2001
Channel 4 has restructured E4 and FilmFour to allow the two
divisions to operate as separate businesses. Previously, E4 was
incorporated into the management structure of FilmFour.
...
21 Dec 2000
Trigger Happy TV s Don Joly is the star of the TV launch campaign for E4, the new entertainment...Trigger Happy TV s Don Joly is the star of the TV launch campaign for E4, the new entertainment ...
on E4, is helping to position the channel as young, risky and intelligent, according to Dan Brooke, deputy managing director of E4 and Film4. TV ads on Channel 4, ONdigital and digital cable break ...
09 Nov 2000
| by POPPY BRECH
E4, Channel 4 s new digital entertainment network, has appointed youth marketing agency Cake...E4, Channel 4 s new digital entertainment network, has appointed youth marketing agency Cake ...
, guerrilla and viral marketing, to target the 16- to 34-year-old audience E4 hopes to attract.
Launch ...
and the internet.
The agency will handle the launch of both the E4 pay-TV channel, which goes on air on January ...
21 Jun 2006
Carolina Herrera New York's new fragrance 212 Sexy has signed up to sponsor Sex and the City on E4.
26 Jan 2005
E4 has developed a nationwide press, radio and poster campaign to support the launch of a 9pm
12 Sep 2002
| by TANIA MASON
by Big Brother's Little Brother on E4.
18 May 2005
Channel 4 is to launch E4 Music Zone in August. The pop-video strand will broadcast on E4 for eight
17 Apr 2003
Channel 4 and its digital channel E4 have extended their deal with Warner Bros International