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The Week: Media News - Site backs more C4 shows

The sponsorship deal covers programmes on Channel 4, More4, E4, and 4OD, including ER, Dirty Sexy Money, Brothers and Sisters and Shameless. Separately, B&Q has signed up to sponsor Channel 4's property strand, 4homes, which includes programmes such as Grand Designs and Location, Location, Location, in a £5 ...

Comparethemarket.com continues sponsorship of Channel 4 drama

The sponsorship will cover new and classic drama shows on Channel 4, More 4, E4 and 4OD. The deal provides the online company with integrated branding throughout Channel 4's drama content sites, bespoke microsite with link to its website and traffic drivers including editorial support and sponsor credits ...

American Express pitches philosophy in new TV ad

, Sky, C4, E4, More4, Dave and FX for the rest of the year. Media planning and buying for the campaign ...

Lowe Live creates its first TV work for RBS Advanta credit card

and satellite stations, including Sky One, Sky Sports 3 and E4. The TV ads are backed by a responsive press ...

Channel 4 to raise cash in the City

the entertainment channel E4 and its movie channel FilmFour. It will appoint its own managing director, run its own ...

Seventy Seven PR launches division to support emerging brands and start-ups

, which has been made into a successful TV series aired on E4 and Channel 4. The series discovered ...

Mastercard ad focuses on theme-park fun

terrestrial and satellite stations including ITV, five, Channel 4 and E4. The copywriter Martyn Smith ...

Dramatic ad slump forecast for ITV1 and other commercial channels

, in the main, on the improving fortunes of their digital channels, with ITV2 and E4 among those expected ... 8% E4 6% Total TV -10% Source: agency estimates for September 2008 ...

Channel 4 reveals profits rise but wants govt cash

to £894.3 million from £841.4 million, as the group launched More4 and E4 on Freeview.The new multichannel ...

Media: Things we like

rates. The Inbetweeners First seen on E4 during the summer, the teenage comedy The Inbetweeners has ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.