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Agency sought to embed Climate Week as a 'cultural moment'

Climate Week, which is planned to take place next March, has in its previous two years included more than 3,000 events under its banner, and been attended by half a million people across the UK. The week, which is supported by Tesco and EDF Energy, is aimed at inspiring a national movement ...

EDF hires AKQA as lead digital agency

EDF Energy has appointed AKQA as its lead digital advertising agency....The shop, which won the account after a competitive pitch, will be responsible for both EDF ... also handles the EDF DM business, which is being reviewed separately in a process that is expected to conclude in early summer. AKQA's appointment comes as EDF looks to ramp up its digital activity ...

Havas builds US footprint with Ignition purchase

, which also includes the Cake agency, working with brands scuh as adidas, British Airways, EDF, Ikea ...

Pitch Update

millions of people to do the same". Agencies on the EDF digital pitch have yet to be put out of their misery. EDF has informed competing shops that an approval process needs to be completed before a decision ...

EDF kicks off direct marketing review

EDF Energy is conducting a review of its direct marketing business....being appointed. The review is in the early stages of the tender process and EDF plans to complete it by June next year. In September, EDF called a separate review of its digital advertising arrangements ... , the marketing director at EDF Energy, said: "It is usual for EDF Energy marketing agency contracts ...

Pitch Update

for an integrated shop. Meanwhile agencies have been stumped by some unorthodox questions on the EDF Energy RFI....shortlist stage. Beta, Meteorite, OgilvyOne, SFW and TMW will pitch for the business. EDF's approach to a ...

Agencies line up for EDF Energy digital

EDF Energy is talking to agencies about its UK digital advertising arrangements....currently oversees EDF Energy s UK digital and direct marketing business. It is thought that the agency, which has worked with EDF Energy since 2008 , will continue to handle eCRM activity for the company. EDF Energy last looked to overhaul its online presence and hire a dedicated digital agency in 2009 ...

EDF adds BBDO to pan-European advertising roster

EDF Energy has split its pan-European advertising business between BBDO and incumbent Euro RSCG....will now be responsible for handling all EDF s advertising work surrounding the brand s sponsorship ... and London offices. Euro RSCG, the previous incumbent on the entire EDF advertising account, will continue to handle the brand s remaining corporate and consumer advertising activity. The agency has worked with EDF ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.