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EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...is by Abbot Mead Vickers and set to the 1980s track, 'Take on Me'. London 2012 sponsor EDF is running ... 'Feel Better Energy'. EDF followed the execution with a 30-second ad promoting its new residential ... of Brand at EDF Energy, said: "We've been really pleased with the positive response to our recent 'Feel ...

EDF Energy 'Thank Yous' by AMV BBDO

EDF Energy is launching the latest instalment of its "feel better energy" TV campaign....The ad, by Abbott Mead Vickers BBDO, promotes the EDF customer reward scheme, Thank Yous, which offers opportunities to win tickets to London 2012. The soundtrack is the 80s A-ha hit Take On Me . The ad was written by Andy Booth and art directed by Jim Seath. It was directed by Nick Gordon through ...

EDF unveils zoetrope campaign for Thank Yous push

EDF will drive traffic to the revamped website for its Thank Yous reward scheme with an integrated...the illusion of motion, to highlight the different levels of rewards available to EDF customers. EDF ... ride at the Eden Project and a trip on the London Eye. EDF has entered a new diamond tier of prizes ... created by AIS and will be displayed at the Olympics. EDF is also in discussions to have it displayed ...

EDF hires AKQA as lead digital agency

EDF Energy has appointed AKQA as its lead digital advertising agency....The shop, which won the account after a competitive pitch, will be responsible for both EDF ... also handles the EDF DM business, which is being reviewed separately in a process that is expected to conclude in early summer. AKQA's appointment comes as EDF looks to ramp up its digital activity ...

EDF Energy 'feel better energy launch' by AMV BBDO

EDF Energy has launched a campaign featuring a new brand character....The campaign promotes EDF's new Blue+Price Promise tariff its first 100 per cent nuclear-backed tariff. The character is based on the YouTube hit "dancing robot" character Keepon, which has been licensed to the brand. ...

EDF introduces new character as part of Feel Better Energy activity

EDF Energy, the French energy company, has launched a campaign to support its 'Feel Better Energy...The campaign by Abbott Mead Vickers BBDO promotes EDF's new Blue+Price Promise tariff its first ... . EDF's version is featured sitting, standing and dancing on a number of household electronic devices ... . The production company was Somesuch and Co. EDF is currently reviewing its direct marketing business , while ...

We'll Call You - EDF Energy

EDF: Hello, how can I help you? Mktg: Hello. I have concerns about the running of you business. My mum is an elderly pensioner, who uses EDF. I have been reading all these reports about EDF being hit with a multimillion-pound fine it must pay to customers. Will my mum see any of this money? EDF ...

EDF agrees £3.5m customer payback for breaking sales rules

EDF Energy has agreed a total settlement bill of £4.5m, including a £3.5m credit to vulnerable...Ofgem found that EDF Energy had opened up phone and doorstep sales conversations by claiming the customer could save money by switching to EDF without knowing the circumstances of the customer. However, an Ofgem spokesman claimed this did not mean EDF deliberately had a policy of mis-selling to customers ...

EDF hits back at British Gas with fairness claims

EDF Energy has hit back at the television ad launched by British Gas last night (12 December...Creative running in most the national newspapers today makes the claim that "at EDF Energy we ... cutting the cost of gas and electricity. On Wednesday EDF announced it would be cutting prices on its ... for weeks, insisting it was not a reaction to EDF stealing its thunder by being the first to announce price ...

EDF drops Bike Week sponsorship to focus on Olympics

EDF Energy has ended its sponsorship of National Bike Week as it looks to "refine" its sponsorship...The energy giant has sponsored the event for the last two years, but has relinquished title sponsorship for 2012. An EDF Energy spokesperson said: "As an official partner of London 2012, EDF Energy is looking to refine its sponsorship activities ahead of the Olympic and Paralympics Games. As such we ...

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