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British Gas readies 'free swim' Olympic campaign

The activity will run up until the two-week blackout period ahead of the Olympic Games, which prevents non-sponsors using Olympic athletes in advertising to protect official sponsors, which include British Gas competitor EDF Energy. The ad uses Psyop animation to create realistic, speaking ...

Big Jubilee Lunch project in TV push

The Big Jubilee Lunch is a National Lottery-funded project created by the Cornwall-based social enterprise and supported by MasterCard, EDF Energy, Kingsmill and Asda. It encourages communities to hold group lunches with friends, family and neighbours on the day. The ad shows people from all over ...

EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...is by Abbot Mead Vickers and set to the 1980s track, 'Take on Me'. London 2012 sponsor EDF is running ... 'Feel Better Energy'. EDF followed the execution with a 30-second ad promoting its new residential ... of Brand at EDF Energy, said: "We've been really pleased with the positive response to our recent 'Feel ...

EDF Energy 'Thank Yous' by AMV BBDO

EDF Energy is launching the latest instalment of its "feel better energy" TV campaign....The ad, by Abbott Mead Vickers BBDO, promotes the EDF customer reward scheme, Thank Yous, which offers opportunities to win tickets to London 2012. The soundtrack is the 80s A-ha hit Take On Me . The ad was written by Andy Booth and art directed by Jim Seath. It was directed by Nick Gordon through ...

EDF unveils zoetrope campaign for Thank Yous push

EDF will drive traffic to the revamped website for its Thank Yous reward scheme with an integrated...the illusion of motion, to highlight the different levels of rewards available to EDF customers. EDF ... ride at the Eden Project and a trip on the London Eye. EDF has entered a new diamond tier of prizes ... created by AIS and will be displayed at the Olympics. EDF is also in discussions to have it displayed ...

Agency sought to embed Climate Week as a 'cultural moment'

Climate Week, which is planned to take place next March, has in its previous two years included more than 3,000 events under its banner, and been attended by half a million people across the UK. The week, which is supported by Tesco and EDF Energy, is aimed at inspiring a national movement ...

Adwatch (May 2) Top 20 recall: Florette

=) Harveys HMDG/Mediavest 50 5 ( ) EDF Energy Abbott Mead Vickers BBDO/MPG 42 ...

EDF hires AKQA as lead digital agency

EDF Energy has appointed AKQA as its lead digital advertising agency....The shop, which won the account after a competitive pitch, will be responsible for both EDF ... also handles the EDF DM business, which is being reviewed separately in a process that is expected to conclude in early summer. AKQA's appointment comes as EDF looks to ramp up its digital activity ...

Unilever tops 2012 Marketing Society Awards nominations

marketing ASOS EDF Energy Thank yous Reward Programme archibald ingall stretton Skitpon ...

Private View: Linus Karlsson and Damon Collins

With work from Google+, EDF Energy, Audi, Adidas and the BBC....and a gun at your head are your best friends. OK, here we go ... EDF Energy . A seemingly happy piece of film reimaging the YouTube dancing robot hit Keepon as a brand mascot for EDF and better energy ... will be gracing my Facebook Timeline any time soon. The EDF Energy ad stars Keepon, the autism therapy aid ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.