Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
marketing ASOS EDF Energy Thank yous Reward Programme archibald ingall stretton Skitpon ...
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EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...is by Abbot Mead Vickers and set to the 1980s track, 'Take on Me'. London 2012 sponsor EDF is running ... 'Feel Better Energy'. EDF followed the execution with a 30-second ad promoting its new residential ... of Brand at EDF Energy, said: "We've been really pleased with the positive response to our recent 'Feel ...
Campaign Viral Chart: Dramatic surprise at the top of the chart
13 Apr 2012 | by Ben Hall
better energy" spot for EDF Energy. Google has taken second place in the chart for a second week in a ... ,957 6. EDF Energy 'feel better energy' by AMV BBDO 29,935 shares this week All time: 38 ...
Neil Kleiner heads new AIS Social division
16 Feb 2012 | by Sara Kimberley
including Skoda, EDF Energy and CoppaFeel! Kleiner said the division's launch was based on clients' needs ...
Reputation Survey: Olympic sponsors
26 Jan 2012 | by John Owens
Research reveals that power supplier EDF Energy is the most high-profile domestic sponsor....Just six months before the start of London 2012, EDF Energy has emerged as the domestic sponsor that most people associate with the event. According to the latest PRWeek/OnePoll survey, 21 per cent of respondents linked the energy firm more closely with the Olympics than the other top tier domestic sponsors ...
All about ... TV trading disputes
19 Jan 2012 | by Alasdair Reid
is that MPG clients, including Nationwide, Hyundai/Kia and EDF Energy, are not currently gracing the ad breaks ...
Channel 5 and MPG embroiled in trading dispute
12 Jan 2012 | by Maisie McCabe
The standoff means that advertising from MPG clients, which include Nationwide, Hyundai/Kia and EDF Energy, is not currently running on the broadcaster's channels. Discussions between Channel 5, which is owned by Richard Desmond's Northern Shell, and MPG are said to be ongoing. However, sources ...
EDF drops Bike Week sponsorship to focus on Olympics
08 Dec 2011 | by Matthew Chapman
EDF Energy has ended its sponsorship of National Bike Week as it looks to "refine" its sponsorship...The energy giant has sponsored the event for the last two years, but has relinquished title sponsorship for 2012. An EDF Energy spokesperson said: "As an official partner of London 2012, EDF Energy is looking to refine its sponsorship activities ahead of the Olympic and Paralympics Games. As such we ...
Injecting innovation into the heart of print sales
08 Dec 2011 | by Alasdair Reid
was also instrumental in securing the group's first-ever cross-title deal, with EDF Energy, taking ...
29 under 29: Not the usual suspects
10 Nov 2011 | by Kate Magee
and 2012 Olympics outreach work for Sainsbury's and EDF Energy. Fiona McLachlan, head of sport for WS, says ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
