Direct Agency of the Year: OgilvyOne
15 Dec 2011
Ingall Stretton, and EHS 4D. The win, the largest in DM during 2011, was just one of many ...
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Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
24 Jan 2012 | by Tash Whitmey, EHS 4D
is chief executive of EHS 4D. To find out more, visit www.ehs4d.com . ...
Whitbread appoints EHS 4D for CRM activity
08 Dec 2011 | by Sara Kimberley
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....for the brand's Weekend Rewards and Great Night Giveaway promotions. David Williams, the EHS 4D Cirencester ... approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries ... . The account will be run out of the agency's Cirencester office. EHS will initially focus on the Premier Inn ...
Kitcatt Nohr Digitas picks up UK Starbucks CRM business
01 Dec 2011 | by Sara Kimberley
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
O2 appoints Lida to direct marketing account
25 Nov 2011 | by Jeremy Lee
The agency triumphed in a final three-way pitch managed by the AAR against the incumbent Archibald Ingall Stretton and EHS 4D. 20:20 and Partners Andrews Aldridge were knocked out at an earlier stage. AIS had handled the account since 2003. O2 kicked off the review in July, five years after it last ...
Editor's Comment: TV's a lively corpse
22 Nov 2011 | by Noelle McElhatton
, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'
CREATIVE STRATEGY: You have junk
29 Sep 2011 | by Simon S Kershaw
"OK, I get that it s flexible and cost-effective, but how do we make it good?" "I m sure the bean-counters will be happy, but shouldn t we make sure email supports rather than denigrates the brand?" "Electronic mail, eh? So all those decades of learning from direct response should be applied to this new ...
Albion London to set up DM agency
22 Sep 2011 | by Matt Williams
of eCRM at EHS Brann and Euro RSCG 4D. Jason Goodman, the founder and chief executive of Albion, hopes ...
CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi
02 Jun 2011 | by Simon S Kershaw
Copy, eh? It's a bugger and no mistake. Should we even bother? A few years ago, one advertising
CREATIVE STRATEGY: Coca-Cola decides that honesty is not the best policy
20 Jan 2011 | by Simon Kershaw
was attending Mass and playing bridge. Times have changed, eh? Personally, I ve never been a fan of fizzy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
