CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi
02 Jun 2011 | by Simon S Kershaw
Copy, eh? It's a bugger and no mistake. Should we even bother? A few years ago, one advertising
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Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
The French manufacturer has launched a video clip featuring Nonstop performer Scott dancing to a new track called Feel the love by Rudimental, tipped to be a big hit this summer. The campaign, devised by Initials Marketing, EHS 4D and OMD, includes a video showing Scott moving continuously ...
Peugeot pushes motorsport heritage in latest campaign
01 Jun 2011 | by Alex Brownsell
on the Peugeot UK Facebook page. The game, developed by Euro RSCG 4D, places the user at the wheel of a toy ...
Peugeot crowdsources creative to liven up positioning
28 Apr 2011 | by Ed Owen
the competition open to its Facebook fans. The competition was devised by EHS 4D Group, which developed ...
Peugeot launches Twitter customer care service
18 Apr 2011 | by Sara Kimberley
Created by EHS 4D Group, the Twitter address @PeugeotCare will be managed by the brand's outsourced contact centre The Listening Company. The Twitter page will support Peugeot's existing ... on their needs in the future." David Skerrett, head of social media and mobile at EHS 4D Group, said: "The ...
Brand Health Check: Hyundai
16 Mar 2011 | by Alex Brownsell
it is now, and it has the might of the VW empire to support it. Who's having the last laugh now, eh ...
Volvo gets naughty with new ad campaign
08 Oct 2010 | by Sara Kimberley
by Arnold Worldwide in partnership with Euro RSCG 4D and SapientNitro, the ads feature the Volvo S60 being ...
Why the recession has been so good for BMW
24 Sep 2010 | by John Tylee
marketing internship fired up his enthusiasm for the agency world. His career includes spells at JWT, EHS ...
Murray quits DHM to launch Team Volvo in Amsterdam
12 Aug 2010 | by Anne Cassidy
Jorian Murray, a founding partner of Dye Holloway Murray, is leaving the agency to join Euro RSCG 4...Murray will be based in Amsterdam and will head a Team Volvo unit comprising staff from the Volvo agencies Euro RSCG 4D, Arnold and SapientNitro. The Team Volvo line-up will also include Anthony Gillard, the global integration director at SapientNitro, and Bart van der Vliet, the global planning director ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
for the truly integrated agency Social v search The pros and cons of search versus social, by EHS 4D ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
