Brand Manager of the Week
09 Jun 2009 | by Sarah Johnson
? Centre Court seats at Wimbledon would be nice. What makes you angry? Ignorance, poverty and racism ...
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Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
Now the economy is out of intensive care, brand acquisition activity is picking up again. Already this year Johnson Johnson has flirted with Korres, a bidding war has broken out over niche retailer Cath Kidston, and Avon has drawn on its enviable cash reserves to snap up online skincare star Liz Earle ...
Helen Edwards on Branding: The supply-chain reaction
19 May 2010 | by Helen Edwards
courts that had been brought against it by employees of supplier companies in Nicaragua, China ... , the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ...
OFT threatens fines for 'misleading' pricing
02 Dec 2010 | by Ed Owen
The new OFT guidelines concluded that companies using pricing models likely to mislead consumers should be liable to court action and fines . Published today, the guidance follows a year-long investigation into how the OFT should implement the 2008 Consumer Protection From Unfair Trading Regulations Act ...
Laurence Green: Fast-food nation shows a healthy appetite for product
01 Sep 2011 | by Laurence Green
Foods and Sara Lee are squaring up in court in a bid to establish their bragging rights once and for all ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...
The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
'feminine' Spring/Summer 09 collection including high heels, court shoes and pumps. Kalaschnikow revamp ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
