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IPR president and CEO Frank Ovaitt said the group was tasked with formalising knowledge for a practice that had hitherto used anecdotal stories as its main form of education. The commission's first step will be to undertake a survey of all existing research on international PR. One possible ...
Doctors across all specialities rated journals above medical education and the internet/CD-ROMs, according to the Hospital Readership Survey 2005. The poll revealed that on average senior doctors read ... % Not at all useful 6% Don't know 5% MEDICAL EDUCATION (e.g. BOOKLETS) Very useful 38% Quite useful 52 ...
From lists of favourite comedians, films and footballers to surveys on health, finances, education and politics, hardly a day passes without the media highlighting some sort of poll reflecting attitudes to daily life. As a device for generating coverage, the PR industry's love affair with research continues ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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