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conflict of interest in some cases. Diageo has sponsored educational information services before ...
KP is to launch a Skips-branded educational pack into primary schools to teach children about the power of the human body. The 'Amazing Humans' resource pack has been endorsed by Ofsted and fits in to schools' PE and science curricula. Packs will be sent to 10,000 schools and will reach more than 630 ...
Tabasco, the hot pepper sauce, is bidding to position itself as a "flavour enhancer ", as important as salt and pepper to consumers.
SmithKline Beecham is developing a sponsorship and education programme to convey the medical...SmithKline Beecham is developing a sponsorship and education programme to convey the medical qualities of its Lucozade Sport drink. The company has hired sponsorship consultancy Lighthouse Communications to manage its sponsorship programme and to build a campaign to communicate the performance ...
Drinkaware, the alcohol education charity, has launched a website to help working adult drinkers
of its national education programme....had been providing educational material and teaching assistants to primary schools. However, McDonald ... for education, with a focus on enterprise, employability and work-related learning. The programme ... to work with primary schools, to offer the likes of school tours, through its education business ...
the question of whether it is appropriate to advertise to children in their place of education...No The classroom is a place for academic education, not a commercial brand education. There are plenty of channels ... for children to get a better education, and cleverly fills a gap that the education system did not have ... here. The product fit isn't tangible enough, in my view, and the genuine educational benefit for kids ...
a jointly funded public education campaign covering diet and fitness, according to a food industry...realised that a public education campaign would not have the short-term effects that would allow it to meet ...
Walkers Snacks is to give away a free Dorling Kindersley educational CD-Rom worth £19
of Marketing. Farebrother was formerly programme director for Executive Education s general management...Mary Farebrother has been appointed managing director of training at The Chartered Institute of Marketing. Farebrother was formerly programme director for Executive Education s general management programmes at London Business School. She will be responsible for the development of CIM s commercial ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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