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Brand Builders: Mankind

Education, practicality and discretion are the watchwords for this online male grooming retailer....to help.' Mankind uses the education it offers as a differentiating factor, along with a premium product ...

ADVERTISING & PROMOTION: HEA commends top retailers for anti-drugs work

Education Authority....Education Authority. The scheme aims to involve the private sector in combating drugs misuse through a new emphasis on education and prevention . BMRB research last year revealed that 82% of people believed companies spent too little on drugs education. Boots sponsors Drug Awareness ...

Proximity creates site to educate public on new mail prices

LONDON - Proximity London has created a size and weight pricing website, as part of Royal Mail's £10m campaign to raise awareness of the post pricing changes which begin next week.

McDonald's in rethink of primary school strategy

of its national education programme....had been providing educational material and teaching assistants to primary schools. However, McDonald ... for education, with a focus on enterprise, employability and work-related learning. The programme ... to work with primary schools, to offer the likes of school tours, through its education business ...

Government launches community IT with £3m campaign

Department for Education and Employment (DfEE) and COI Communications are launching a community...Department for Education and Employment (DfEE) and COI Communications are launching a community computer centre service with a 3 million advertising campaign. The TV and print campaign, through D'Arcy, supports the launch of UK online centres, which are part of a government commitment to get the nation ...

Government launches community IT with £3m campaign

Department for Education and Employment (DfEE) and COI Communications are launching a community...Department for Education and Employment (DfEE) and COI Communications are launching a community computer centre service with a 3 million advertising campaign. The TV and print campaign, through D'Arcy, supports the launch of UK online centres, which are part of a government commitment to get the nation ...

News brief: McDonald's plans to maintain relationships with primary schools

education business programme, which provides opportunities such as school tours. The move follows a decision

Clothes retailers back brands with sunburn warning

The Health Education Authority has signed a deal with leading UK retailers to endorse clothing...The Health Education Authority has signed a deal with leading UK retailers to endorse clothing and cosmetics brands in an attempt to warn consumers about the dangers of sunburn. Mothercare will carry out a six week in-store Sun Know How campaign targeting parents of young children, to support ...

O2 puts trust to fore in superbrand strategy

LONDON - O2 is seeking to become a major provider of health, education, insurance and financial

News brief: Ikea launches 2007 soft toy campaign

. For every toy sold in store, the retailer will donate £1 to education projects in 10 countries.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.