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PPA Conference: Create exclusive content for social media, says Elle chief

be the future for women's magazines, according to Lorraine Candy, editor-in-chief of Elle magazine....was chaired by Bill Murray, chairman of PPA digital forum. Candy spoke in-depth about two recent Elle cover ... .6 million likes on Facebook. Both of the cover shoots, Candy said, broke Elle cover-shoot history ... , resulting in Elle's highest online traffic in 18 months on the day of the cover shoot, and doubling ...

David Beckham scores Elle's first solo male cover

Hearst's Elle UK is celebrating the London 2012 Olympics with a double cover issue featuring David...Elle believe the Beckham July issue will become a collector's item for Beckham fans. A special ... -in-chief of Elle, said: "We are delighted to be able to offer fans and ELLE readers a double cover for this ground-breaking issue. What better way to celebrate the Olympics at ELLE than with David Beckham on the cover? "He ...

All About ... The PPA conference

have all this feedback coming in all the time." Lorraine Candy, the editor-in-chief of Elle, added ... of the publication date. Elle Tweeted live from the shoot, bucking the trend for keeping a cover star secret until ...

One publishing chief who still believes in print

brought together leading women's magazine brands such as Good Housekeeping, Red, Elle and Harper's Bazaar ... ) owned a couple of those - Good Housekeeping, Cosmo etc - and Hachette owned the other, Elle. So ...

Guardian News & Media racks up nominations for AOP's 2012 Awards

The Guardian - Guardian News Media Digital Spy - Hearst Magazine UK Elle UK - Hearst Magazines UK ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.