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Elle magazine has partnered fashion website Stardoll to launch an e-zine for young people. Featuring Elle content, the website will be available in 15 languages. Stardoll claims it now attracts more than 8m visitors a month.
Elle magazine has teamed up with Shopstyle for a branded shopping site. The site will enable Elle readers to search for the latest items from retail brands such as Miss Selfridge and French Connection.
Revlon has confirmed that Elle Macpherson is to be its global face. The model will feature in global advertising and be involved with Revlon-sponsored activities.
In recent years, women have begun consuming magazines differently.
Hachette Filipacchi is extending its Elle brand with Elle Decoration Collections, which hits newsstands on 12 September.
Elle is to celebrate its 21st birthday with a special edition edited by Donatella Versace this October. The title will also auction designer clothes on eBay in aid of the Breast Health Institute.
Habitat has signed a deal with lifestyle magazine Elle Decoration to promote its autumn/winter collection. The promotion will include a 32-page preview in the magazine and a one-off event at its Regents Street flagship.
Elle Collections, the fashion biannual from Hachette Filipacchi, is a simple concept, but has everything you want from a visually arresting fashion magazine.
Hachette Filipacchi UK is to launch Elle Collections, a spin-off from the UK edition of its fashion monthly magazine Elle, aimed at upmarket young women.
TK Maxx is teaming up with Elle magazine to run the TK Maxx Elle Buying School, offering readers the chance to join the retailer as a fashion buyer for six months.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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