Pure to boost online traffic to Sugar and Elle
21 Sep 2007 | by Danuta Kean
LONDON - Email marketing is to be used for the first time by Hachette Fillipacchi to boost traffic to the websites of its flagship women's titles, Sugar and Elle.
LONDON - Elle has teamed up with high street fashion retailer H&M for the second year running to sponsor the Elle Style Awards 2008.
LONDON - Email marketing is to be used for the first time by Hachette Fillipacchi to boost traffic to the websites of its flagship women's titles, Sugar and Elle.
LONDON - Elle Decoration is launching its first brand extension in the UK: a comprehensive guide to the best new designs from international design and furniture fairs.
LONDON - Rita Lewis, former publishing director of Hachette Filipacchi UK's women's magazines Red and B, has returned to the publisher to look after the Elle stable of titles.
Hachette Filipacchi is launching an Elle-branded fashion website containing more than 10,000 fashion items on its first dedicated website for Elle magazine, with opportunities for home shopping.
Hachette Filipacchi UK has expanded the senior ad team on its monthly fashion title, Elle, with the hiring of Charlie Whitmarsh, currently ad director of Condé Nast's Easy Living.
Fashion designer Donatella Versace is to guest edit the October edition of Hachette Filipacchi's women's glossy Elle.
Publisher: Hachette Filipacchi
Peugeot has outsourced the production and design of its latest advertising campaign to Hachette's fashion magazine Elle, which has produced a 10-page fashion shoot-style insert that will run in several of its rival magazines.
Hachette Filipacchi UK is to launch a bi-annual catwalk fashion title, spun-off from Elle magazine.
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