HP set to engage young women with Elle tie-up
11 Aug 2004 | by Mark Sweney
Hewlett-Packard (HP) is specifically targeting young women for the first time through a pan-European deal with Elle.
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HP targets younger women with tie-up with Elle magazine
13 Aug 2004
Hewlett Packard is tying up with Hachette Filipacchi's fashion magazine Elle, as part of an attempt to reposition itself as a more consumer-friendly brand.
MEDIA: MEDIA CHOICE; ELLE Decoration
28 Nov 1996 | by GRAHAM APPLEBY
Graham Appleby Media director Initiative Media
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
