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EBay redoubles marketing efforts for fashion offering

The autumn ad push will run across print and outdoor media. Double-page print ads will appear in Vogue, OK!, Look, Grazia, Stylist, Elle and Red, from 31 September, and the outdoor activity will begin in October. The ads, created by BBH, will showcase the brand products, focusing on the savings shoppers can ...

Elle has a hit with Twitter feed

Elleuk.com, digital home to fashion magazine Elle, has increased its Twitter followers from 17...time Elleuk.com also set up a live-streaming of red carpet arrivals at this year's Elle Style Awards. Marcy Richardson, marketing manager at Elle, said: "We're thrilled that Elle has developed a wide ... of integrating Elle with digital platforms and offering bespoke content on Elleuk.com to satisfy our readers ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.