John Frieda primed to host live digital show
25 May 2011 | by Nicola Clark
, is being promoted via Facebook, Twitter and print ads in key titles such as Elle. The idea for a ...
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Revlon signs OC star for global campaign
11 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Stone and Wilde will become the faces of new and existing Revlon products, appearing in global Revlon campaigns across TV, print, in-store and digital platforms. The actresses will join current Revlon brand ambassadors Elle McPherson, Jessica Alba and Halle Berry. The first campaigns featuring ...
Revlon starts search for new UK marketing director
14 Aug 2009 | by Amy Golding
to axe 400 jobs worldwide to cut costs. In April, Revlon sighed up supermodel Elle Macpherson ...
Gok Wan launches beauty range for Boots
28 Jul 2009 | by Amy Golding
Elle Macpherson launched her first bath and body collection with the retailer. The range featured ...
Brand Health Check: Revlon
23 Jun 2009 | by Amy Golding
last year, Revlon signed up Elle Macpherson to be its global face. The model currently features ... to capitalise on today's fashionably austere consumers. The brand signed up Elle Macpherson, but this smacks ...
The Work: New Campaigns - The World
19 Sep 2008
THE LOWDOWN The five-year-old campaign for Elle Macpherson's Intimates lingerie range is returning to its ...
The Week: Advertising news - L'Oreal 'white Beyonce' row
15 Aug 2008
The ad for L'Oreal's Feria hair colouring product sparked outrage when it appeared in the current edition of Elle magazine, with The New York Post suggesting that the image of the singer had been doctored to make her look like a "weird, nearly white version of herself". Knowles, who has a contract with L ...
L'Oreal denies 'whitewashing' Beyonce in Feria ad
08 Aug 2008 | by Staff
The ad for L'Oreal's Feria hair highlighting product sparked outrage when it appeared in the current edition of Elle magazine because the singer, whose father is African American and mother is Creole, looked almost completely white with strawberry blonde hair. The New York Post said that the ad ...
New campaign: Nina perfume
24 Jun 2008
The campaign is based on a romantic fantasy theme, and the brand has tied up with Elle magazine to launch a competition in which consumers are invited to write a modern-day fairytale. The competition ... in the magazine. It will be promoted through a dedicated microsite linked from the Elle website. The TV execution ...
News brief: Elle Macpherson to be global face of Revlon
01 Apr 2008
Revlon has confirmed that Elle Macpherson is to be its global face. The model will feature
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
