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David Beckham scores Elle's first solo male cover

30 May 2012 | by Arif Durrani

Hearst's Elle UK is celebrating the London 2012 Olympics with a double cover issue featuring David...Elle believe the Beckham July issue will become a collector's item for Beckham fans. A special ... -in-chief of Elle, said: "We are delighted to be able to offer fans and ELLE readers a double cover for this ground-breaking issue. What better way to celebrate the Olympics at ELLE than with David Beckham on the cover? "He ...

PPA Conference: Create exclusive content for social media, says Elle chief

09 May 2012 | by John Reynolds

be the future for women's magazines, according to Lorraine Candy, editor-in-chief of Elle magazine....was chaired by Bill Murray, chairman of PPA digital forum. Candy spoke in-depth about two recent Elle cover ... .6 million likes on Facebook. Both of the cover shoots, Candy said, broke Elle cover-shoot history ... , resulting in Elle's highest online traffic in 18 months on the day of the cover shoot, and doubling ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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