PPA Conference: Create exclusive content for social media, says Elle chief
09 May 2012 | by John Reynolds
be the future for women's magazines, according to Lorraine Candy, editor-in-chief of Elle magazine....was chaired by Bill Murray, chairman of PPA digital forum. Candy spoke in-depth about two recent Elle cover ... .6 million likes on Facebook. Both of the cover shoots, Candy said, broke Elle cover-shoot history ... , resulting in Elle's highest online traffic in 18 months on the day of the cover shoot, and doubling ...



