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MEDIA: The decor decade - Home interest titles have multiplied in recent years, whether as standalone, TV spin-offs or contract titles Andy Fry reports.

17 Dec 1998 | by ANDY FRY

the title is poised to break through the 100,000 barrier. We are often compared to Emap s Elle Decoration ... -in-chief of Living etc, says: It set out to be an accessible version of Elle Decoration. It is aimed ... Conde Nast 71,654 Elle Decoration Emap ...

Hair salon chain takes one name

03 Dec 1998 | by IAN DARBY

in January issues of Elle, Marie Claire and Cosmopolitan. The salons, which include instore shops ...

Games industry goes after girls

03 Dec 1998 | by IAN DARBY

appear in Sugar and Sky, while a PR campaign targets Elle, J17 and Smash Hits. TV ads, created ...

Elida Faberge

22 Oct 1998 | by DANNY ROGERS

, including Elle and Cosmopolitan, from next month. Elida Faberge claims the Beetle was chosen for having...Elida Faberge is offering consumers the chance to win a VW Beetle before it launches in the UK. The promotion, on its Vaseline Intensive Care deodorant brand, is being advertised in 12 women s titles, including Elle and Cosmopolitan, from next month. Elida Faberge claims the Beetle was chosen for having ...

MEDIA: Making advertorials work - When it comes to communicating a mass of information, companies often use advertorials. But are they effective?

01 Oct 1998 | by SUE BEENSTOCK

they can be easily distinguished from editorial. Sue Bird, promotions director for Emap s Elle, Elle ...

MARKETING MIX: Boss gets into the spirit at the bar

17 Sep 1998 | by ROGER COWE

is losing Company editor Fiona McIntosh to Emap s Elle magazine. NatMags press release refers ...

AGENDA: Diesel fights to keep a cult image - Jeans brand Diesel is in danger of losing its streetwise image. Lisa Campbell finds out why the company believes launching a designer sub-brand, Diesel Style Lab, will keep it cool

10 Sep 1998 | by LISA CAMPBELL

The latest copies of Vogue and Elle must make depressing reading for people in the jeans industry....The latest copies of Vogue and Elle must make depressing reading for people in the jeans industry. One of this season s looks is part Greenwich Village, part Saint Germain - think Audrey Hepburn dancing in black pipe-cleaner leggings. Another is elegant, shapely silhouettes, cut in to ...

AGENDA: Title fights - Winners and losers in the magazine war/ABC figures signal the highs and lows of magazine sales. Andy Fry examines the sectors to discover the best performers

20 Aug 1998 | by ANDY FRY

Nat Mags 242,024 +2.5 Elle Emap elan 212,799 +1 ... .1%). But the superglossies rose slightly: Conde Nast s Vogue (+1.1%) and Emap s Elle (+1.3%) are now 10,000 apart. Conde ...

Sympatex

13 Aug 1998 | by DANNY ROGERS

, Elle, Marie Claire and Red. The campaign aims to reflect active , aspirational and performance led..., Men s Health, Elle, Marie Claire and Red. The campaign aims to reflect active , aspirational ...

Hertz hands key leisure post to restaurant boss

06 Aug 1998 | by VICTORIA MEDHURST

Hertz Europe has appointed Elizabeth Harraway, vice-president of sales and marketing at The Fashion Cafe, as retail sales and marketing director for leisure services. The move comes just four months after Harraway joined The Fashion Cafe, the restaurant fronted by supermodels Elle ...

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