to remove filtersMEDIA: Surprise strategy catches attention - According to clients, the bigger and more unusual the media, the better. By Andy Fry
28 Oct 1999 | by ANDY FRY
also promoted the awards through titles like Elle Decoration and Vogue. Murphy believes ...
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MEDIA: BRIEFS - Brampton returns to Emap as Red editor
03 Dec 1999 | by JEMIMAH BAILEY
Emap Elan has named Sally Brampton, the launch editor of British Elle in 1985, as the new editor...Emap Elan has named Sally Brampton, the launch editor of British Elle in 1985, as the new editor of Red, the women s magazine launched in January 1998. She replaces Kathryn Brown, who has left to have a baby. Brampton left journalism ten years ago to have a family, and is about to publish ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
yourself at a certain market. We like to be seen in Vogue, Marie Claire, Elle and other specialist ...
PUBLIC RELATIONS: Reading between the lines - Advertorials can be a very effective means of product promotion, but there are some bad practices which should be avoided. Robert Gray reports
21 Sep 1999 | by ROBERT GRAY
. The advertorials appeared in Elle, which was chosen because it was deemed the most aspirational title for young women who were interested in fashion and beauty. Editorial input from Elle led to a creative ...
PR LEAGUE TABLES: Consumer enjoys continued growth - Despite continued debate about the role of evaluation, the value and influence of consumer PR is increasingly widely recognised
27 May 1999 | by DAWN ORR, Sales director Claritas UK
provider; and EMAP magazines Elle, Red and New Woman. Finally, no discussion of PR is complete ...
Profile: Franklin Servan-Schreiber, IOC - Reigniting the Olympic flame/The IOC puts its tarnished image in the hands of Franklin Servan-Schreiber
07 May 1999 | by RUTH NICHOLAS
. He counts his first proper job as being assistant to the publications director of Elle in New ... of special projects from helping to launch Elle Decor to arranging the relocation of an office of 120 ... we do much, much better. HIGHLIGHTS 1989 Assistant to publications director, Elle Decor ...
FOCUS: BROADCAST PR - Tune in to the sound of radio PR/Radio has not traditionally been a hunting ground for PR campaigns. But with the sharp recent increase in numbers of commercial on-air stations, clients are discovering broadcast PR to be increasingly
07 May 1999 | by ED SHELTON
reach 2.8 million listeners, according to Elle Hyde, an account executive at Airtime. She ...
CAMPAIGNS: Creating a new era in shopping - Consumer PR
02 Apr 1999 | by MAJA PAWINSKA
. Results The fashion launch was attended by 40 journalists from titles including Elle, Vogue ...
MEDIA: In brief - Thompson moves back to Minx
26 Mar 1999 | by JULIETTE GARSIDE
Elle commissioning editor Vanessa Thompson has rejoined Minx as editor....Elle commissioning editor Vanessa Thompson has rejoined Minx as editor. Thompson was deputy editor of Minx until 1997 when she moved to Elle. She takes over from Sarah Bailey, who has been acting editor since Sam Baker left to edit Company in November last year. ...
PR injection for Mersey Police
19 Mar 1999 | by ELIZABETH BELLAMY
in Merseyside. The personnel changes come only weeks after the release of the McPherson inquiry which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
