to remove filtersLaura Ashley ads go to Interbrand
21 Oct 1999 | by ALEXANDRA JARDINE
-created ads, booked to run in the November and December issues of magazines including Elle, Good ...
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MEDIA: Surprise strategy catches attention - According to clients, the bigger and more unusual the media, the better. By Andy Fry
28 Oct 1999 | by ANDY FRY
also promoted the awards through titles like Elle Decoration and Vogue. Murphy believes ...
STOP PRESS
21 Sep 1999 | by LISA CAMPBELL
. Mashman will report to George McPherson, managing director of PCC UK. Former boxing world ...
PUBLIC RELATIONS: Reading between the lines - Advertorials can be a very effective means of product promotion, but there are some bad practices which should be avoided. Robert Gray reports
21 Sep 1999 | by ROBERT GRAY
. The advertorials appeared in Elle, which was chosen because it was deemed the most aspirational title for young women who were interested in fashion and beauty. Editorial input from Elle led to a creative ...
Briefs
09 Sep 1999 | by IMELDA MICHALCZYK
supermodel Elle Macpherson back on UK TV screens in a bid to capitalise on the success of its previous ... 5, when Elle will be shown relaxing on Western Australia s Cable Beach. The ad will appear ...
MEDIA: Publishers bring in reinforcements - Business-to-business publishers are diversifying into other media sectors. Andy Fry finds out why
02 Sep 1999 | by ANDY FRY
in the global IT market , says divisional director Clive Ellings. Ellings reiterates the shift toward ...
ABC FIGURES: Women’s glossies still lack sparkle
19 Aug 1999 | by TONY SCOULLER
fell by 12.8%. Emap s Elle and Red did not fare much better, declining by 3.6% and 10 ... 211,031 242,024 -12.8 14 Elle 205,151 212,799 -3 ...
MARKETING MIX: A case of mistaken heritage
22 Jul 1999
of supermodel Elle, who is the Foster s Face of Formula 1 and TV personality Charlie Moloney ...
NI plans to launch men’s magazine
10 Jun 1999 | by ANNE-MARIE CRAWFORD
International helped launch a British version of Elle through a deal with French publisher Hachette, and set ...
PR LEAGUE TABLES: Consumer enjoys continued growth - Despite continued debate about the role of evaluation, the value and influence of consumer PR is increasingly widely recognised
27 May 1999 | by DAWN ORR, Sales director Claritas UK
provider; and EMAP magazines Elle, Red and New Woman. Finally, no discussion of PR is complete ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
