MARKETING MIX: MindShare hires some big names for media tasks
07 Dec 2000
Worldwide new business and marketing director Kirk McPherson revealed that the WPP global staff directory ...
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MEDIA HEADLINER: Red returns to middle ground in response to rival launches - Red revamps in a bid to be more relevant to its target market
15 Dec 2000 | by MATTHEW COWEN
sleepless nights. The nine-month editorial reign of former Elle launch editor Sally Brampton has seen ...
MEDIA: Briefs
30 Nov 2000
IPC to be its new creative solutions manager across its glossy titles, including Elle, Red and New ...
Emap ad revenue drops as central sales unit falters
16 Nov 2000
Emap Elan, which houses glossy magazines such as Elle and FHM, has experienced an 8% dip...Emap Elan, which houses glossy magazines such as Elle and FHM, has experienced an 8% dip in advertising revenues following the creation of a single advertising house to sell across all Emap s print, radio and new media properties. Unveiling Emap s interim results, senior executives admitted ...
Hasbro to target Trivial Pursuit at younger market
02 Nov 2000 | by CORDELIA BRABBS
. The ads will appear in December issues of lifestyle magazines such as Cosmopolitan, Elle, GQ, Later, Maxim ...
OPINION: Profile - Rupert Miles, Reuterspace. Move maker
02 Nov 2000 | by POPPY BRECH
director, Sunday Correspondent 1991-1992 Emap publisher, Elle and Elle Decoration 1992-1994 Ad ...
EXHIBITIONS & CONFERENCES: Adolescent appeal - Teen events have to truly understand the latest in youth culture, says Mike Fletcher
26 Oct 2000 | by MIKE FLETCHER
. We have aimed our marketing at the parents by placing ads in magazines such as OK!, Elle ...
Media: New associate editor of Telegraph Magazine named
06 Oct 2000
. Denbury joins next month from Elle Decoration, replacing Giles Kime, who is leaving to join Tatler ... on property, interiors and designers. Denbury will report to editor Emma Soames. Elle Decoration ... title, Elle, is also looking for a deputy editor. ...
CLOSE-UP: ADVERTISER OF THE WEEK/SUPERDRUG - Will Kolor be enough to lift the Superdrug brand? The high-street retailer is working on increasing its appeal, Jenny Watts writes
06 Oct 2000 | by JENNY WATTS
range. Press ads for the brand will run in the beauty magazines Marie Claire and Elle. It s where ...
CLOSE-UP: LIVE ISSUE/GIRL POWER MAGAZINES - Competition heats up in the teen girls' mag sector. Newcomers must establish themselves quickly to win ads, Margaret Patrick says
29 Sep 2000 | by MARGARET PATRICK
to Cosmopolitan and aims to eventually lead readers on to the UK s top-selling women s title. Elle Girl, likewise, is nurturing young, aspiring fashionistas who, hopefully, will move on to Elle when their earning power ... with a youthful Hello!-style format. While Cosmo and Elle are planning spring launches ...
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