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30 Nov 2000
IPC to be its new creative solutions manager across its glossy titles, including Elle, Red and New ...
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MARKETING MIX: MindShare hires some big names for media tasks
07 Dec 2000
Worldwide new business and marketing director Kirk McPherson revealed that the WPP global staff directory ...
Emap ad revenue drops as central sales unit falters
16 Nov 2000
Emap Elan, which houses glossy magazines such as Elle and FHM, has experienced an 8% dip...Emap Elan, which houses glossy magazines such as Elle and FHM, has experienced an 8% dip in advertising revenues following the creation of a single advertising house to sell across all Emap s print, radio and new media properties. Unveiling Emap s interim results, senior executives admitted ...
Hasbro to target Trivial Pursuit at younger market
02 Nov 2000 | by CORDELIA BRABBS
. The ads will appear in December issues of lifestyle magazines such as Cosmopolitan, Elle, GQ, Later, Maxim ...
OPINION: Profile - Rupert Miles, Reuterspace. Move maker
02 Nov 2000 | by POPPY BRECH
director, Sunday Correspondent 1991-1992 Emap publisher, Elle and Elle Decoration 1992-1994 Ad ...
EXHIBITIONS & CONFERENCES: Adolescent appeal - Teen events have to truly understand the latest in youth culture, says Mike Fletcher
26 Oct 2000 | by MIKE FLETCHER
. We have aimed our marketing at the parents by placing ads in magazines such as OK!, Elle ...
Wedgwood launches print campaign
28 Sep 2000
in three years. Ads will break on September 30 to appear in home and lifestyle titles such as Elle...the company in three years. Ads will break on September 30 to appear in home and lifestyle titles such as Elle ...
NatMags imports Cosmo Girl to UK with pounds 4m spend
21 Sep 2000 | by POPPY BRECH
. Last month, Emap announced the launch of Elle Girl, a teen version of women s glossy Elle, while BBC ...
MEDIA: BBC picks Claydon Heeley for teen title
07 Sep 2000 | by POPPY BRECH
Emap s soon-to-be launched Elle Girl. Among the weekly celeb-rity titles that appeal to this sector ...
ABC FIGURES: Glossies face shake-up
24 Aug 2000 | by ALEXANDRA JARDINE
and its circulation, now 124,163, still has a way to go to catch the competition. Emap s Elle ... 230,400 242,087 -4.8 13 Elle (UK) 219,377 205 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
