MARKETING MIX: MindShare hires some big names for media tasks
07 Dec 2000
Worldwide new business and marketing director Kirk McPherson revealed that the WPP global staff directory ...
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MEDIA HEADLINER: Red returns to middle ground in response to rival launches - Red revamps in a bid to be more relevant to its target market
15 Dec 2000 | by MATTHEW COWEN
sleepless nights. The nine-month editorial reign of former Elle launch editor Sally Brampton has seen ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
