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Emap holds up as consumer mags resist slowdown

Emap this week posted positive interim results across its consumer magazines, bucking the downward trend in other media. The company said underlying growth for Emap consumer titles - including magazines FHM, Heat and Elle - was 5% in the six months ending September 30, 2001 ...

MEDIA CHOICE: Elle Girl

girl-about-town mag Elle, Elle Girl radiates a slight superiority to the likes of Bliss and 19 ... and cosmopolitan. The only weakness of Elle Girl is its ever-so-slightly patronising approach ... Pony stickers takes the edge off Elle Girl's voice of sophisticated individuality. As a result ...

MEDIA: NatMags backs launch of Cosmo Girl with £5m

one week ahead of Emap Elan's Elle Girl, which will be quarterly. Both are hoping to tap ... refuted claims that Elle Girl is a one-off special that will not survive beyond its first issue. ...

ABC FIGURES: Teen mags flounder

The teenage market continues to suffer from competition for pocket money from mobile phones, and lack of innovation. Next month's launches of NatMags' Cosmo Girl and Emap's Elle Girl may rejuvenate the market, but the text-messaging fad - one billion are sent each month, mainly by teenagers ...

ABC FIGURES: Glamour lifts glossies

,791 -13.5 11 Elle (UK) 224,410 219,377 2.3 12 Company ...

Rockingham set to launch £1.2m motorsport push

is trying to encourage fans to become involved in motor racing. It is linking with Elle magazine ...

Foster's in ITV link at British Grand Prix

in three parts, car chase movie The Getaway, and Aussie comic Elle McFeast providing an irreverent ...

Foster's in ITV link at British Grand Prix

in three parts, car chase movie The Getaway, and Aussie comic Elle McFeast providing an irreverent ...

FIELD MARKETING: How FM relies on the right location - Field marketers need a well-targeted campaign to achieve good ROI, says Mary Cowlett

McPherson says: "We had originally budgeted for having to pay to be allowed to stand in football grounds ...

MEDIA: News in brief

Conde Nast's Vogue scooped the top prize at this year's PPA Awards for editorial and publishing excellence and was named consumer magazine of the year. Vogue fought off competition from a shortlist which included Elle, FHM and Heat. The judges said that Vogue 'rises above fashion and has become a must ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.