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This was the most successful lingerie launch ever, according to Selfridges' sales data, generating more than £1.5 million more value than projected with a budget of £200,000.
Emap has ruled out launching direct replacements for its Red and Elle titles, which have moved to Hachette, but is considering increasing the frequency of its bi-annual fashion title Pop. Emap chief operating officer Tom Moloney described the company's six months results, in which it reported a pre-tax...
LONDON - Emap has denied it plans to launch direct competitors to Red and Elle, but it has not ruled out the possibility that it is looking at increasing the frequency of Pop, its twice yearly unisex fashion and art magazine.
IKEA is to insert section bands into the December issues of Elle, Red and New Woman in a deal with Emap designed to draw attention to its new 'fun sheet' on eating informally. The strategy, devised by MediaCom, sees the sheet, entitled The Nosh Issue, banded across editorial sections so that to read...
Michaelides Bednash's New York operation has won the business for Elle magazine in the US. The brief is to work on a brand idea transferable across all media including TV, print and events.
London entertainment weekly Time Out has lost one of its most senior journalists to Emap elan glossy Elle.
Sarah Jessica Parker is a very fashionable lady. Not only does she drape herself in Manhattan's coolest clothes, she even has the hottest accessory of the moment - a baby on the way.
Even in the fast-moving consumer magazine market, summer is usually a quiet time. But not this year. The UK market is about to experience a shake-up with the French publisher Hachette eyeing opportunities for a move over the Channel. Having launched a successful incursion into the French magazine market...
Ford has signed a deal with Emap linking its Focus model with Elle magazine in a bid to increase the number of women buying the car.
So, has anything changed at Elle with the arrival of Sarah Bailey? If a pair of pink knickers embroidered with her name on the editor's letter page is anything to go by, the answer is yes.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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