. ELLE MCPHERSON INTIMATES This was more a case of guerrilla marketing but Rocket came up with the idea of using the actual proof sheets in its advertising for Elle McPherson Intimates. The proof sheets were ...
volumes of advertising. Its largest issue outweighed its most hefty of 2001 by 22 ad pages. 6. ELLE OCTOBER - 209 AD PAGES Emap will feel the loss of Elle to Hachette Filipacchi UK sorely, particularly ...
The French publishing giant, which recently bolstered its UK operations by purchasing Attic Futura, has appointed Lara Wilkins as group publisher of Elle and Elle Decoration. She will be replaced as group publisher for teen titles by Steph Grice, who will have responsibility for Sugar, tvhits! and Elle ...
partners, and in September it added Elle to its client roster. "New York's easier in some ways because ...
partners, and in September it added Elle to its client roster. "New York's easier in some ways because ...
its unit sales year on year and boost its brand awareness. WINNER TITLE: UK launch of Elle ... Agency, Sydney CREATIVE DIRECTOR: Annabel Blackett CLIENT: Bendon UK BRAND: Elle Macpherson ...
of key titles Elle and Red from Emap..... The women's group will run B, Red, Elle and Elle Deco with the other group comprising Inside Soap, All About ... to Ware. Clare Dempster joins as the ad director of Red. Jacqui Greaves continues as the Elle ad director. Michelle McQueen is the ad director of Elle Deco and Lisa Tookey, who recently moved from Hachette's soap ...
(publisher of both Elle and Red) and was taking full control of the joint venture titles. Losing ...
. The ad, showing a full frontal of a naked chap, has appeared in French Elle and Le Figaro.
"For the first time, editorial sections of magazines, including Red, Elle and New Woman, contain a branded section band across them. Readers have to break the band - which promotes Ikea's "Live unlimited Fun Sheet 2" - to read the section. Once the band is torn the "Nosh Funsheet", which introduces ideas ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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