to remove filtersMEDIA BRIEFS: IKEA to insert section bands into Elle
07 Nov 2002
IKEA is to insert section bands into the December issues of Elle, Red and New Woman in a deal
Search results for Elle Mcpherson
MEDIA CHOICE: Ian Darby, Campaign's media editor, picks an Ikea campaign that attempts to increase the effectiveness of inserts
08 Nov 2002 | by IAN DARBY
"For the first time, editorial sections of magazines, including Red, Elle and New Woman, contain a branded section band across them. Readers have to break the band - which promotes Ikea's "Live unlimited Fun Sheet 2" - to read the section. Once the band is torn the "Nosh Funsheet", which introduces ideas ...
BRANDING: Past Times aims lighter interiors at young market
03 Oct 2002
for Best in Furniture Design in the inaugural Elle Decoration Design Awards. It is a truly innovative ...
Debenhams backs autumn range with WCRS TV campaign
30 Aug 2002 | by JENNY WATTS
identified as those read by Debenhams' core target group. These include Marie Claire, Cosmopolitan, Elle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
