to remove filtersBRANDING BRIEF: Schwarzkopf Professional launches new haircare range
09 Oct 2003
and distributed to premium salons in the UK. A consumer press campaign will run in Elle, Red and InStyle magazines.
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ANALYSIS: Haircare brands vie for attention with use of PR
28 Nov 2003 | by Lexie Williamson
of the Elle Style Awards. In addition, one of its major ploys to get the brand noticed by beauty writers ...
CAMPAIGNS: Clarke seeks new clientele for hair range - Consumer PR
22 Aug 2003 | by Ian Evans
Standard's ES magazine, Vogue, Tatler, Harpers Queen and ELLE. Altogether, 215 pieces of coverage were ...
Watchdog forces Harvey Nicks to pull 'fashion victim' ads
11 Jun 2003 | by Juliette Garside,
The Advertising Standards Authority received a dozen complaints about the campaign, created by BMP DDB, which ran on posters and in Vogue, Elle and Harpers & Queen. It shows the back of the driver's head and the reflection in the rearview mirror. In the mirror, the female driver is seen applying ...
Chanel debuts in teen market with Chance perfume
10 Apr 2003
and Dream Team. Press work will run in titles including 19, B, Bliss and Elle Girl. A cinema package ...
Morning-after pill company in ads strategy rethink
13 Mar 2003
'. The agency search is being overseen by Schering marketing manager Marion McPherson and product manager Helen ...
The Brand Council case studies: Cacharel
05 Mar 2003
Bousquet's shirts also appeared on the cover of Elle magazine. This exposure propelled the Cacharel label ...
MEDIA: Right Guard links with extreme sports event
27 Feb 2003 | by Mark Kleinman
partnerships with a host of magazines, including Elle, Sleazenation and X-Ray. Travel packages ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
