Search results for Elle Mcpherson

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Media News brief: Levi's renews sponsorship of awards

22 Dec 2004

Levi's is renewing its sponsorship of the Elle Style Awards, a focal point of London Fashion Week

Brand Health Check: Double Velvet

15 Dec 2004

Carat, was also radical, with ads booked in titles such as Elle and Red. The promotion was a simple ...

Sector Insight: Women's underwear - Beyond the basics

08 Dec 2004 | by Jane Bainbridge

entrants such as celebrity brands Elle MacPherson Intimates and Love Kylie, while clothing retailers Marks ... treatment recently, with stars including Kylie Minogue and Elle MacPherson launching ranges. This has ... huge opportunity to extend into underwear. We decided to build a brand to stand alongside Elle ...

Celebrity-led Grazia plans to rival Glamour in UK

17 Nov 2004 | by Colin Grimshaw

It was assumed that Grazia would have a high fashion focus, similar to the Italian magazine that is licensing the name to Emap. This would have meant its main UK competition would have been Elle, Vogue and InStyle. However, Marketing has learned that Grazia's content will be much broader and more populist ...

Emap's celebrity-led Grazia plans to rival Glamour in UK

16 Nov 2004 | by Colin Grimshaw,

It was assumed that Grazia would have a high fashion focus, similar to the Italian magazine that is licensing the name to Emap. This would have meant its main UK competition would have been Elle, Vogue and In Style. However, Marketing has learned that Grazia's content will be much broader and more populist ...

Media Analysis: Will a weekly glossy work?

13 Oct 2004

in its portfolio left when it lost Elle and Red two years ago following the closure of its publishing ... former Elle editors, Fiona McIntosh and Nicola Jeal. Its first concept, believed to be a shopping ... Grazia, Italy has three other titles: Vanity Fair, Gioia and Anna. And in its home country, France, Elle ...

Emap signs deal with Grazia for UK glossy weekly

06 Oct 2004 | by Colin Grimshaw

years ago Emap lost Elle and Red to Hachette Filipacchi, following the closure of their joint venture ... and beauty advertisers. Two former Elle editors, Fiona McIntosh and Nicola Jeal, have been briefed ...

Emap signs deal with Grazia for UK glossy weekly

05 Oct 2004 | by Colin Grimshaw,

years ago, Emap lost Elle and Red to Hachette Filipacchi, following the closure of their joint venture ... and beauty advertisers. Two former Elle editors, Fiona McIntosh and Nicola Jeal, have been briefed ...

Hilfiger readies True Star fragrance debut with Beyonce

22 Sep 2004 | by Colin Grimshaw,

The commercial, which breaks on October 2, will be the highlight of a multimedia campaign also including ads in the November issues of magazines such as Glamour, Elle, Vogue and FHM, and outdoor executions. The Top Shop fashion chain and MTV are also linking up with Tommy Hilfiger to support ...

Tommy Hilfiger readies True Star fragrance debut

22 Sep 2004 | by Colin Grimshaw

The commercial, which breaks on 2 October, will be the highlight of a multimedia campaign also including ads in the November issues of magazines such as Glamour, Elle, Vogue and FHM, and outdoor executions. The Top Shop fashion chain and MTV are also linking up with Tommy Hilfiger to support ...

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