to remove filtersSearching for eureka moments to cut through to consumers
30 Nov 2004 | by MediaWeek
Claire and Elle– was designed to complement a TV ad campaign that was on air at that point. “The pop ...
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My Media Week - Terri Westlake
30 Nov 2004 | by MediaWeek
and Hepworth are up to; Car – one that I actually publish, and can’t wait to see evolving; Elle and Vogue ...
Hachette to launch Red in The Netherlands
26 Nov 2004 | by MediaWeek
The edition, published as a joint venture between owner Hachette Filipacchi and Holland's largest magazine publisher, Quote Media, is edited by Jose Rozenbroek, the former editor of Dutch Elle, and staffed by an 11-strong editorial team. The launch is being supported by an advertising and marketing campaign ...
Gone, but not forgotten
23 Nov 2004 | by MediaWeek
itself in the rise of titles like Teen Vogue and Elle Girl and the demise of titles like 19 and J17 ...
Emap fashion glossy to stir up women’s weekly sector
26 Oct 2004 | by MediaWeek
first year. The launch team is headed by ex- FHM editor David Davies and former Elle editor Fiona ... these kinds of weekly magazines,” pointing out that Hachette Filipacchi’s Elle was originally weekly. But Kim ... of Glamour and Elle. I think their estimate of 150,000 circulation is cautious – if it works, it will be huge ...
Media Mentor
26 Oct 2004 | by MediaWeek
great editors: Toni Rodgers at Elle Deco and Liz Nice at Bliss stand out. What has been the most ... Commercial director – youth magazines Emap Advertising 2002 Acting commercial director, Elle and Red Emap Advertising 1999 Advertisement director – teenmagazines Emap 1997 Advertisement manager, Elle Decoration ...
Emap confirms Grazia launch
25 Oct 2004 | by MediaWeek
-in-chief Fiona McIntosh (former-editor of Elle). It is hoped Grazia will break the 150,000 copies barrier within ...
Hachette overhauls ad team
20 Oct 2004 | by MediaWeek
and Elle titles....with Elle. Jacqui Greaves has been promoted to group advertising director of both B and Elle titles ... . Claire Bull will work under Greaves as group advertising manager on B and Elle, while Caroline Lawley ... titles include Elle, Sugar, tvhits, Inside Soap and All About Soap. ”The principle objective ...
Publishers trying brand new approach to tap revenue streams
12 Oct 2004 | by MediaWeek
and glamour of Vogue and Elle to the fun and humour of Loaded and FHM. In recent years, however, publishers ... the new trend as media owners are diversifying into other industries in quite surprising ways. Elle has a ... is growing. Hachette Filipacchi licenses the Elle magazine brand for clothing, fashion accessories and home ...
Are media partnerships the new wave of the future?
05 Oct 2004 | by MediaWeek
that ended up. Obviously it was not a successful partnership.” It was dissolved two years ago and saw Elle, Elle Decoration and Elle Girl – along with Red magazine, which was actually launched in 1997 as a joint ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
