Searching for eureka moments to cut through to consumers
30 Nov 2004 | by MediaWeek
Claire and Elle– was designed to complement a TV ad campaign that was on air at that point. “The pop ...
Emap is expected to show interest; Eve could fill the gap left by the departure of its Red and Elle titles to Hachette Filipacchi in 2002. Eve has been the fastest-growing women's glossy for the past three ABC periods and, with 17.6% year-on-year growth this year, has a circulation of 142 ...
Claire and Elle– was designed to complement a TV ad campaign that was on air at that point. “The pop ...
The edition, published as a joint venture between owner Hachette Filipacchi and Holland's largest magazine publisher, Quote Media, is edited by Jose Rozenbroek, the former editor of Dutch Elle, and staffed by an 11-strong editorial team. The launch is being supported by an advertising and marketing campaign ...
editor of Elle..... Lorraine Candy, Elle's editor-in-chief, said: "This role is pivotal at Elle and will strengthen our profile ... dimension to an already very experienced and dynamic fashion team. As well as Dugaid's appointment, Elle ... a style section combining fashion and shopping advice. The Elle fashion team is headed by fashion ...
It was assumed that Grazia would have a high fashion focus, similar to the Italian magazine that is licensing the name to Emap. This would have meant its main UK competition would have been Elle, Vogue and In Style. However, Marketing has learned that Grazia's content will be much broader and more populist ...
first year. The launch team is headed by ex- FHM editor David Davies and former Elle editor Fiona ... these kinds of weekly magazines,” pointing out that Hachette Filipacchi’s Elle was originally weekly. But Kim ... of Glamour and Elle. I think their estimate of 150,000 circulation is cautious – if it works, it will be huge ...
great editors: Toni Rodgers at Elle Deco and Liz Nice at Bliss stand out. What has been the most ... Commercial director – youth magazines Emap Advertising 2002 Acting commercial director, Elle and Red Emap Advertising 1999 Advertisement director – teenmagazines Emap 1997 Advertisement manager, Elle Decoration ...
-in-chief Fiona McIntosh (former-editor of Elle). It is hoped Grazia will break the 150,000 copies barrier within ...
acting managing director of Emap Elan, David Davies, as managing director, and former editor of Elle ...
and Elle titles....with Elle. Jacqui Greaves has been promoted to group advertising director of both B and Elle titles ... . Claire Bull will work under Greaves as group advertising manager on B and Elle, while Caroline Lawley ... titles include Elle, Sugar, tvhits, Inside Soap and All About Soap. ”The principle objective ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.