Hewlett Packard is tying up with Hachette Filipacchi's fashion magazine Elle, as part of an attempt...'s range of digital cameras and photographic technology. The deal, brokered by Elle's promotions ... on to the cover of Elle. Readers can then enter a competition for the best cover, with prizes including HP cameras. Jhan Ruston, the Elle promotions manager, said: "We like to produce innovative and bespoke ...
-European deal with Elle...., French and Italian editions of Elle, direct women to a website, where they can upload images ... then be adapted and a copy printed. It is the first time Elle has allowed its cover to be adapted by a third ... ) to spend and a personal Elle stylist at hand. Six runners-up will receive HP products including a digital ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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