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The Work: New Campaigns - The World

THE LOWDOWN The five-year-old campaign for Elle Macpherson's Intimates lingerie range is returning to its ...

The Week: Advertising news - L'Oreal 'white Beyonce' row

The ad for L'Oreal's Feria hair colouring product sparked outrage when it appeared in the current edition of Elle magazine, with The New York Post suggesting that the image of the singer had been doctored to make her look like a "weird, nearly white version of herself". Knowles, who has a contract with L ...

L'Oreal denies 'whitewashing' Beyonce in Feria ad

The ad for L'Oreal's Feria hair highlighting product sparked outrage when it appeared in the current edition of Elle magazine because the singer, whose father is African American and mother is Creole, looked almost completely white with strawberry blonde hair. The New York Post said that the ad ...

New campaign: Nina perfume

The campaign is based on a romantic fantasy theme, and the brand has tied up with Elle magazine to launch a competition in which consumers are invited to write a modern-day fairytale. The competition ... in the magazine. It will be promoted through a dedicated microsite linked from the Elle website. The TV execution ...

News brief: Elle Macpherson to be global face of Revlon

Revlon has confirmed that Elle Macpherson is to be its global face. The model will feature

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.