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The week in marketing

of an ongoing global restructure. In March 2008, Revlon signed up supermodel Elle Macpherson as its global brand ...

The week in marketing

editor of Elle and More! magazines. - Bupa flags dementia Bupa has launched a TV and press ad ... London Fashion Weekend has signed up a host of sponsors including Elle, Elizabeth Arden, Chambord ...

The week in marketing

hotel break up for grabs. Make your voice heard at tinyurl.com/mktgsurvey - Elle and (RED) in AIDS fight Elle magazine has tied up with charity brand (RED), created by U2 singer Bono to help fight AIDS in Africa. Elle's UK edition will hit the shelves today (Wednesday), and feature shots of supermodel ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.