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MEDIA ON TRIAL: Elle's revamped website offers impact for advertisers

Elleuk.com's new homepage offers a good selection of content, including a fashion carousel, as well as links to news, shopping and beauty, all above the fold. Scrolling down, there is also video content, opinion polls and snippets from on-site blogs and forums.

Ads to run outside VideoEgg network

To give advertisers broader campaign reach, VideoEgg ToGo will allow advertisers to use VideoEgg's design, ad-serving and reporting capabilities outside the VideoEgg network. The network currently includes Reuters, Elle and Bebo. For the first time, VideoEgg ads will run across third-party sites ...

Romantic stories increase sales of Nina

, we needed a credible partner and a great idea. Elle provided that credible meeting point ... was simple but powerful: Nina featured in Elle as a romantic temptress, imploring readers to write short ... the promise that every story would be published on a Nina-branded zone of Elle 's website for the next three ...

JCDecaux launches new digital offering for Heathrow Terminal 5

in a location that is "more upmarket than Vogue or Elle", with the added benefits that come from banks ...

Turning Point: Sarah Perry, director of category sales, Platform-A

-colleague from Elle magazine, while I was freelancing in media sales.

BBC's Good Homes magazine saved from closure by Kelsey Publishing

-improvement sector, including World Of Interiors, Living etc, Real Homes and Elle Decoration. Good Homes launched ...

Dawson Holdings expected to lose further contracts

distributes titles such as Elle and Red. Dawson has also recently lost contracts with Frontline and Seymour ...

Tucker to take up InStyle advertising director role

NatMags, Frost spent six years at Emap in senior positions including ad manager for Elle, Red, New Woman ...

NatMags' Frost leaves for IPC

Before her tenure at NatMags Frost spent six years at Emap in a number of senior positions, including ad manager for Elle, Red, New Woman and Top Sante. Frost replaces Claire Portis, who left her role as ad director for IPC's women's general interest magazines in January. She will report to Alex ...

Good Housekeeping down, Woman & Home up, while Glamour retains top spot

.7% period on period. Hachette's Elle is down 4.1% year on year, Cond Nast's Easy Living lost 5.6% of its ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.