to remove filtersPartnership marketing gains popularity in downturn
04 Feb 2009 | by Suzy Bashford
in particular are more open to 'bending' in brand partnerships, as demonst-rated by glossy fashion magazine Elle ...
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Obesity predicted to fall despite 'toxic food' marketing
03 Nov 2009 | by James Quilter
Klim McPherson, who authored the report, said the figures were still "unacceptably high" but credited greater awareness of the problem for the fall. McPherson said it was difficult to pinpoint a single ... the amount of fat, salt and sugar in products, rather than guideline daily amounts. McPherson said he would ...
The Work: New Campaigns - The World
23 Jan 2009
McKenzie, Lachlan McPherson, Mikhail Gherman Media agency: ZenithOptimedia Media planner: Emma Whyte ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
