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The Kelly Brook brand

reliable star is so attractive to brands. Brook has followed the Elle Macpherson brand-building model ...

EBay redoubles marketing efforts for fashion offering

The autumn ad push will run across print and outdoor media. Double-page print ads will appear in Vogue, OK!, Look, Grazia, Stylist, Elle and Red, from 31 September, and the outdoor activity will begin in October. The ads, created by BBH, will showcase the brand products, focusing on the savings shoppers can ...

Elle Macpherson fronts VMTV 'Top Model' ads

The latest series of the flagship show, which starts next week on Virgin s Living channel, will be presented by Australian supermodel Elle Macpherson, who replaces Lisa Snowden. Macpherson will oversee a new judging panel and the 25 contenders will face more extreme challenges. The campaign, fronted ...

John Lewis promotes spring fashion collection

and returns with the chosen item. The interactive campaign will appear on websites for Elle, Vogue, GQ, So ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.