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The week in marketing

of an ongoing global restructure. In March 2008, Revlon signed up supermodel Elle Macpherson as its global brand ...

The week in marketing

editor of Elle and More! magazines. - Bupa flags dementia Bupa has launched a TV and press ad ... London Fashion Weekend has signed up a host of sponsors including Elle, Elizabeth Arden, Chambord ...

The week in marketing

hotel break up for grabs. Make your voice heard at tinyurl.com/mktgsurvey - Elle and (RED) in AIDS fight Elle magazine has tied up with charity brand (RED), created by U2 singer Bono to help fight AIDS in Africa. Elle's UK edition will hit the shelves today (Wednesday), and feature shots of supermodel ...

Marie Claire editor exits amid sales slide

seriousness with fabulousness and a little kindness.' O'Riordan, a former editor of Elle , took over ...

Media brief: Elle partners Stardoll to launch e-zine

Elle magazine has partnered fashion website Stardoll to launch an e-zine for young people

Media brief: Elle teams up with Shopstyle

Elle magazine has teamed up with Shopstyle for a branded shopping site. The site will enable Elle

New campaign: Nina perfume

The campaign is based on a romantic fantasy theme, and the brand has tied up with Elle magazine to launch a competition in which consumers are invited to write a modern-day fairytale. The competition ... in the magazine. It will be promoted through a dedicated microsite linked from the Elle website. The TV execution ...

News brief: Elle Macpherson to be global face of Revlon

Revlon has confirmed that Elle Macpherson is to be its global face. The model will feature

Media ABCs: Good Housekeeping closes gap on Glamour as glossies recover

recorded a solid set of figures at 224,208, down 0.4% period on period, while Elle rose by just 0 ... in bed or in the bath - they are an indulgent read,' said Rita Lewis, acting publisher of Elle magazine ...

Media choice: Elle

lifestyle monthlies to weeklies. The March issue of Elle, which has been recently overhauled, demonstrates ... . New features such as 'Elle edits' and 'Elle workwear' retain the title's inspirational credentials and add relevance and accessibility. Elle is also placing a greater focus on British style and home ...

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Additional Information



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.