Fashion magazines are losing ad revenue and readers
18 Aug 2009 | by Sarah Johnson
six months, according to industry estimates. Elle, for example, has lost 12% of its ad pages year ...
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Bathstore mounts £1.5m campaign to promote September sale
21 Aug 2009 | by Joe Thomas
Homes Interiors, House Beautiful, Grand Designs and Elle Decoration as well as localised London ...
The week in marketing
18 Aug 2009
of an ongoing global restructure. In March 2008, Revlon signed up supermodel Elle Macpherson as its global brand ...
Revlon starts search for new UK marketing director
14 Aug 2009 | by Amy Golding
to axe 400 jobs worldwide to cut costs. In April, Revlon sighed up supermodel Elle Macpherson ...
Media Headliner: Giving Marie Claire a much more relevant edge
07 Aug 2009
aged 25 to 40 and so competition is broad, ranging from Vogue and Elle at the fashion end to Red, Easy ...
Gok Wan launches beauty range for Boots
28 Jul 2009 | by Amy Golding
Elle Macpherson launched her first bath and body collection with the retailer. The range featured ...
Sky launches mass-participation cycling events
24 Jul 2009 | by Ed Kemp
events from the end of the month. The launch was promoted by cyclist Vicky Pendleton, Elle ...
Media Headliner: The Milas touch puts metal into the mainstream
10 Jul 2009
of Elle. The judges were fulsome in their praise of Milas, who they said "lives and breathes the world ...
Brand Health Check: Revlon
23 Jun 2009 | by Amy Golding
last year, Revlon signed up Elle Macpherson to be its global face. The model currently features ... to capitalise on today's fashionably austere consumers. The brand signed up Elle Macpherson, but this smacks ...
Diary: On the QT ..
19 Jun 2009
with the guest speaker, Elle Macpherson, Diary's sure. The glamorous model spoke about building her brand
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
