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Going live: What brands must consider when creating live content

-streamed the Elle Style Awards, says live content works best when there is some sort of exclusivity involved. Giving ...

London Fashion Week 25th anniversary rallies sponsors around 'prestige' event

Standard will once again be the media partner for 2009, and Hachette Filipacchi's Elle is the media sponsor ... publishing its International Collections issue and Elle this year releasing 11 different covers for its ...

And in the real world... Homebase, Santander, Aviva, M&S and more

, Elle McPherson and Ringo Starr. Source: The Daily Telegraph Royal Dutch Shell's profits have fallen ...

The Work: New Campaigns - The World

THE LOWDOWN The five-year-old campaign for Elle Macpherson's Intimates lingerie range is returning to its ...

Attracting the new premium consumer

Times to Elle, and you will learn that countless Fusionists can now afford a Gucci bag or a pair ...

Hachette backs Psychologies UK launch with £8m push through VCCP

Attic Futura. It was merged with Hachette, whose UK titles include Elle and Red. These had previously ...

Hachette Filipacchi consolidates teen and women's titles under Dempster

Clare Dempster by giving her control of its three teen titles, Sugar, Elle Girl and TV Hits!

Crawford poised to spark furore by starring in fur ads

, Naomi Campbell, Kate Moss, Elle Macpherson and Christy Turlington in the famous 1994 "I'd rather go ...

Lancome drops Believe in Beauty for $300m global drive

models Jagger and Sastre. In the US, the campaign will launch in Vogue, W, Elle, Harpers Bazaar ...

Watchdog forces Harvey Nicks to pull 'fashion victim' ads

The Advertising Standards Authority received a dozen complaints about the campaign, created by BMP DDB, which ran on posters and in Vogue, Elle and Harpers & Queen. It shows the back of the driver's head and the reflection in the rearview mirror. In the mirror, the female driver is seen applying ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.