Superbrands case studies: Siemens mobile
05 Apr 2005
award. Far from a beauty contest, the judges, from iconic brands such as Ministry of Sound, Elle ...
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Mobile 'MySpace'-style site Tocmag launches in the UK
08 Nov 2006 | by by Staff
lists strangers' confessions, and has already generated nearly 5000 downloads. Brad Ells, Tocmag ...
World Media in 2005: China
11 Mar 2005
opportunities. This year, Vogue plans to hit newsstands, following Maxim, FHM and Elle Decoration, all of which ...
World Media in 2005: South Korea
11 Mar 2005
than radio. Recent launches include local editions of Maxim and Elle Girl. ADVERTISING EXPENDITURE ...
HP targets younger women with tie-up with Elle magazine
13 Aug 2004
Hewlett Packard is tying up with Hachette Filipacchi's fashion magazine Elle, as part of an attempt...'s range of digital cameras and photographic technology. The deal, brokered by Elle's promotions ... on to the cover of Elle. Readers can then enter a competition for the best cover, with prizes including HP cameras. Jhan Ruston, the Elle promotions manager, said: "We like to produce innovative and bespoke ...
HP set to engage young women with Elle tie-up
11 Aug 2004 | by Mark Sweney
-European deal with Elle...., French and Italian editions of Elle, direct women to a website, where they can upload images ... then be adapted and a copy printed. It is the first time Elle has allowed its cover to be adapted by a third ... ) to spend and a personal Elle stylist at hand. Six runners-up will receive HP products including a digital ...
Hachette UK launches mobile ad service
18 Sep 2002 | by Claire Billings,
publishing venture producing Elle and New Woman. The two have now separated, with Hachette taking full control of cash-cow Elle and Emap hanging on to titles such as New Woman and Top Sante. Both are believed ...
Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve instant results, but PR provides the most invasive route to a new market
24 Feb 2000 | by MARY COWLETT
be interested in what Hitachi had to say. Last May, the PR team sent titles, including Elle and Woman ... resulted in coverage from the likes of House Beautiful and Elle Decoration. Only six months ...
Briefs
09 Sep 1999 | by IMELDA MICHALCZYK
supermodel Elle Macpherson back on UK TV screens in a bid to capitalise on the success of its previous ... 5, when Elle will be shown relaxing on Western Australia s Cable Beach. The ad will appear ...
Games industry goes after girls
03 Dec 1998 | by IAN DARBY
appear in Sugar and Sky, while a PR campaign targets Elle, J17 and Smash Hits. TV ads, created ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
