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Trading Places (19 Feb): This week's people moves in advertising, marketing and media

McPherson as business development director, as part of the agency's planned expansion. McPherson ...

Celebrity Sell Out: Alesha Dixon sells out to Toblerone

's Theory of Celebrity'. Also on Celebrity Sell Out recently: Bargain Buy: Elle slashes house price ...

The Week: Advertising news - L'Oreal 'white Beyonce' row

The ad for L'Oreal's Feria hair colouring product sparked outrage when it appeared in the current edition of Elle magazine, with The New York Post suggesting that the image of the singer had been doctored to make her look like a "weird, nearly white version of herself". Knowles, who has a contract with L ...

Close-Up: Live Issue - Selling bottled beauty with spurious science

into Elle MacPherson, it's evident from television shows such as 10 Years Younger and reader response ...

Hilfiger readies True Star fragrance debut with Beyonce

The commercial, which breaks on October 2, will be the highlight of a multimedia campaign also including ads in the November issues of magazines such as Glamour, Elle, Vogue and FHM, and outdoor executions. The Top Shop fashion chain and MTV are also linking up with Tommy Hilfiger to support ...

Media Analysis: Teen titles vital to cosmetics firms

media - the likes of Sugar, Bliss, Cosmogirl! and Elle Girl - on which the cosmetics companies rely ... and celebrity issue.' HOW THE BIG FOUR TEENAGE GIRLS' TITLES FOLLOW THE FASHION ELLE GIRL Age range: 16 ...

Real Homes loses 30% of its readers in six months

's Elle Decoration posted a modest increase of 3.3% to 62,022 in the past six months after dropping 2 ...

Fallon makes TV debut on Double Velvet brand

at Epoch through Large Corp. The print ads will run in women's magazines such as Red, She and Elle ...

House Beautiful shines in buoyant homes market

fell 7.2% and 8.9% on the year to 94,204. Hachette's Elle Decoration was also down, dropping 3 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.