Games industry goes after girls
03 Dec 1998 | by IAN DARBY
appear in Sugar and Sky, while a PR campaign targets Elle, J17 and Smash Hits. TV ads, created ...
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Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve instant results, but PR provides the most invasive route to a new market
24 Feb 2000 | by MARY COWLETT
be interested in what Hitachi had to say. Last May, the PR team sent titles, including Elle and Woman ... resulted in coverage from the likes of House Beautiful and Elle Decoration. Only six months ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
