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The Work: New Campaigns - The World

THE LOWDOWN The five-year-old campaign for Elle Macpherson's Intimates lingerie range is returning to its ...

The Week: Advertising news - L'Oreal 'white Beyonce' row

The ad for L'Oreal's Feria hair colouring product sparked outrage when it appeared in the current edition of Elle magazine, with The New York Post suggesting that the image of the singer had been doctored to make her look like a "weird, nearly white version of herself". Knowles, who has a contract with L ...

Close-Up: Live Issue - Selling bottled beauty with spurious science

into Elle MacPherson, it's evident from television shows such as 10 Years Younger and reader response ...

Fallon makes TV debut on Double Velvet brand

at Epoch through Large Corp. The print ads will run in women's magazines such as Red, She and Elle ...

Superdrug unveils make-up ads

, such as Marie Claire and Elle. The campaign, which breaks next week, represents a departure from ...

MEDIA: BARE: AN EXPERT’S VIEW - Self-confessed health fanatic Fleur McNally is so impressed with the launch issue of Bare

Crawford (ex-Elle Decoration). Bare is different - it gets you thinking. The article on spines ...

Emap unveils its new fashion title

, headed by Kerry Moffat. The team also sells across Elle, Red and Elle Decoration. However ...

CDP lands briefs for Estee Lauder

outdoor push and will place ads with scent strips in titles such as Tatler, Marie Claire and Elle ...

JWT drops Timotei girl in new press initiative

in September issues of titles such as Cosmopolitan, Elle, Marie Claire and B. Ads will also run in a number ...

Time plans UK InStyle launch

such as Vogue, Elle and Glamour. The April edition, on sale in the UK, has 568 pages with a 55 per cent ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.