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Revlon signs OC star for global campaign

Stone and Wilde will become the faces of new and existing Revlon products, appearing in global Revlon campaigns across TV, print, in-store and digital platforms. The actresses will join current Revlon brand ambassadors Elle McPherson, Jessica Alba and Halle Berry. The first campaigns featuring ...

Veet rolls out summer wax strip campaign

The campaign by Live Breathe launches this weekend and runs for five weeks. It features press ads in women s magazines Elle, Cosmopolitan, In Style, Now, More and Look, supported by sampling and experiential activity. Sampling will run in Leeds, London, Bristol, Manchester, Birmingham, Newcastle ...

John Frieda primed to host live digital show

, is being promoted via Facebook, Twitter and print ads in key titles such as Elle. The idea for a ...

Revlon starts search for new UK marketing director

to axe 400 jobs worldwide to cut costs. In April, Revlon sighed up supermodel Elle Macpherson ...

Gok Wan launches beauty range for Boots

Elle Macpherson launched her first bath and body collection with the retailer. The range featured ...

Brand Health Check: Revlon

last year, Revlon signed up Elle Macpherson to be its global face. The model currently features ... to capitalise on today's fashionably austere consumers. The brand signed up Elle Macpherson, but this smacks ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.